Press Releases

The list of participating companies might as well be a list of top Indian corporate entities. HDFC Bank, Mahindra group, Wockhardt, Tata Steel, Marriott Hotels, Godrej, Cipla, Vedanta and Deutsche Bank are there, along with others. They may not be competing in their businesses in this arena, they are vying to be the ‘Most Active Company’. The arena is Stepathlon, a virtual platform that urges participants to walk 10,000 steps – active or even incidental – a day for 100 days… Stepathlon has the potential to be the Facebook of Wellness. Given its rate of growth, this prediction may not be too far off the mark!

- Business India October 13 to 26, 2014 issue - Stepping up, corporate style

The headlines have been coming thick and fast: 'Sitting is killing you', 'Sitting is the new smoking', 'The war on sitting'. In the everchanging landscape of health hazards, sitting is the new villain ...

- Great minds think alike! Are you still sitting? #KeepMoving

Walking the Talk - Stepathlon, Business World

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One of the reasons why Stepathlon has become popular is because it brings mass participation to competitive sports. In essence, it commercialises some win-win proposition for employer and employee, says Krishnan. While the employee becomes more active, this results in better productivity for the employer.

- Business World - Walking The Talk (Sept 2014)

Deutsche Bank is among a rising number of corporates investing significantly on wellness interventions, giving the overall well-being of their employees and preventive care as much importance as curative intervention such as insurance cover and hospitalisation benefits, as they wake up to the impact of lifestyle and stress-related problems on productivity. While multinationals such as Microsoft, Goldman Sachs, Citi, SAP Labs, Sapient, Vodafone and Deutsche Bank have become proactive in employees' health and wellbeing, several home-bred companies such as Wipro, Mahindra Group, Tata Steel and Godrej, too, are moving in the same direction. "Evolved employers realise that a physically and mentally healthy workforce is key to running a profitable business, and have thus begun to invest in their most important asset - human capital," said Ravi Krishnan, CEO of Mumbai-based wellness firm Stepathlon Lifestyle. Krishnan, a former managing director of IMG South Asia, said companies in developing markets such as India — which historically have had a tendency to focus on 'illness rather than wellness' — now realise that good wellness programmes benefit individuals and companies by bringing down healthcare costs and boosting employee morale and productivity.

- Corporates invest for a healthy and happy workforce for better productivity

Promote an active lifestyle and build camaraderie among office workers by taking 10,000 steps a day

A survey conducted by Stepathlon in 2013,

34% of participants reported increased engagement in their workplace

33% of participants reported greater teamwork within their company

28% of participants took fewer sick days

39% of participants increased their frequency of exercise

15% of participants increased their duration of exercise

48% of participants lost weight

- Entrepreneurs' Digest - Market Intelligence Survey by Stepathlon in 2013

At Accenture, a 75-day 'Stepathlon' gamification event, helped inculcate a healthier lifestyle. Participants were encouraged to take at least 10,000 steps a day which, in turn, helped teams advance on a virtual map and traverse the globe. Accenture India's employees collectively covered a distance of over one million kilometres and burned an aggregate of nearly 107 million calories. Manoj Biswas, MD, Human Resources at Accenture India, says: "Gamification helps us to communicate differently.

- Economic Times - Gamification: The new corporate 'in thing', April 23, 2014

Name of the Publication	The Week- Smart Life (Mumbai)
Fit at work	March 2014 (Page No 26-29)

- The Week - Smart Life (March 2014)

10,000 Steps - Man's World, December 2013
Making Corporate India Healthier; One Step at a Time - Forbes India, November 2013
Get Ready to Step Up - The New Indian Express, Indulge, 23-08-2013
Stepathlon urges corporate individuals to step up! - Eventfaq's , 05-08-2013
40,000 to run in race around the virtual world - India Info Line, 30-07-2013
One Step at a Time for Better Health - The New Indian Express, 09-07-2013
In Step with a Healthy Lifestyle - Hindu Business Line, 02-07-2013
Interview of the Day: ‘In order to effectively grow a business, organisations must invest in human capital’ - Times Jobs, 13-05-2013
On a Sprint - Business India, 14-04-2013
Corporate Profile: Ravi Krishnan, CEO and Co-Founder, Stepathlon - India Infoline, 03-04-2013
Stepathlon Lifestyle initiates virtual race for corporates - EventFaqs.com, 04-02-2013
Nutrition needs increase with exercise intensity - Times of India, 28-12-2012
How Obesity causes Chronic Diseases - Times of India, 17-12-2012
How fitness affects mental health - Times of India, 13-12-2012
Are you up for the 10,000 steps a day challenge? - Health.India.com, 27-10-2012
Stepathlon- Race around the Virtual World - Healthmeup.com, 26-10-2012
10,000 steps daily fitness test: Urban India fails miserably - The Times of India, 21-10-2012
How companies like Godrej, Aditya Birla Group are using virtual world to keep their employees fit - The Economic Times, 19-10-2012
Stepathlon hosts Step Out with the Leaders in Mumbai - Mediavataar.com, 15-10-2012
Every step you take - Mail Today, 02-10-2012
The New Biz Brigade - Impact Magazine, 19-08-2012
How to stay fit despite being too busy to exercise - Business Today, 11-08-2012
Asian Heart Institute to conduct study on benefits of walking - The Times of India, 20-07-2012
Get healthy at work - Times Ascent, 20-07-2012
Stepathlon - Afternoon DC, 03-07-2012
Stepping it up - Deccan Chronicle, 25-06-2012
Ravi Krishnan Stepathlon - Times of India, 12-06-2012
Stepathlon initiative to keep employees fit - The Hindu Business Line, 08-06-2012
Ravi Krishnan brings Stepathlon to India - Exchange4media.com, 08-06-2012
Former IMG exec Ravi Krishnan launches wellness co. Stepathlon - Sportzpower, 07-06-2012
Ex-IMG South Asia MD Ravi Krishnan, Shane Bilsborough launch Stepathlon Lifestyle - Economic Times, 06-06-2012
Promoting employee health one step at a time - The Hindu Business Line, 06-06-2012

Press Releases

Getting Corporate India Fit

Stepathlon & Our Fittest City Contest

10,000 Steps To Fitness

Get Fit By Joining Stepathlon

A Step Towards A Healthy Lifestyle